A small to medium-sized business without a website nowadays is like a home without a washing machine. Could you live without a washing machine? Didn’t think so. Can a company survive without a website? We don’t think so, we think a company website is vital for business. Let us explain…
1. Having a website will attract new customers to your business and make you more money.
We like this stat so much, we’re mentioning it twice: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your “always-on” business advocate during and outside of office hours.
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
2. A website gives your business credibility
Without a website, your only presence on the internet will be in online directories. What do people think if they can’t find an actual website for your company? Does it make them wonder if you are still in business? Does it make them wonder if there is something a little bit suspect?
“Not showing up in the search engines (or on the internet at all for that matter) is one of the fastest ways to lose credibility as a business.“https://www.godaddy.com/garage/why-need-small-business-website/
There is something reassuringly professional about actually being able to read your words and see pictures and learn details about your firm. The ‘about us’ page, for example, is a great way to build a personal bond between you and a potential customer. It makes it real.
3. Cost effective
When the companies come in the market, they spend thousands of dollars creating brochures and distributing them. Instead of spending thousands of dollars in a single advertisement, owning a website for your business can prove to be helpful for you in the longer run. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
To summarize… You need a website, and it’s easier than ever to get one.
So again, while we believe that not every person needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.