First off, a mobile responsive website is one that automatically scales to fit the device it’s being viewed on. This ensures that all the elements of the page fit properly and are clear and easy to navigate, no more pinching and zooming. With mobile usage on this rise this more important than ever!
We are going to cover 3 reasons why if your website is not mobile device responsive then now is the time to update it. This can be to improve the user experience of the website, is easier for you to maintain and help it rank better in search engines.
1. IMPROVED USER EXPERIENCE
User experience is crucial to every website to help convert visitors to customers. You ideally want your visitors to enjoy your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it’s slow load or your pictures are not good quality, it can make your website and company look unprofessional.
No one wants to do business with a place that is unprofessional. But responsive design with a user experience, can help convince people to give your company a chance. Because pinching and zooming will not be a thing anymore, content can be viewed quicker, and the overall impression that visitors have will be much more positive.
“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.”-Ethan Marcotte
2. Lower Cost And Website Maintenance
Another benefit of using a responsive website is: it offers you a lower maintenance cost as compared to running two versions of one website as it was previously done.
Having one site that works across mobile devices decreases running cost and saves you (and the developer) time and effort. The time saved by not having to maintain and check two sites can save you time to focus on your customers.
Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.Google – https://developers.google.com/search/mobile-sites/
3) Google Prefers Responsive Websites
This is the one you might have wanted to know the most as you want your website to rank well in Google. They prefer that you have the one website so it’s as it’s easier to maintain and less likely to have errors.
Google prefers responsive sites for a number of reasons, and with a 68.10% market share (December 2013), we should listen to the search engine giant. For example, Google has shown to be giving preference to responsive sites for local-based searches.
Below is a tweet from Yoast who run the tools used in the most common website to help them rank well. They provided some advice on the top things you need to help you improve your ranking
So with all this being said, you might benefit by a new and improved website. Feel free to contact us if you have any questions.