3 Ways Social Media is good for search rankings

Written by John

September 4, 2020

The relationship between social media and SEO isn’t at all clear cut… but it does exist, and it can help you rank #1 if you understand it.

In this guide, we’ll share the latest advice on the relationship between social media and SEO, and what you need to do to get search ranking benefits from your social presence (spoiler – it may not be what you think). By the end, you’ll be able to manage social media in the best way to bring a steady stream of leads to your website.

1. Brand Awareness

Social media also helps boost brand awareness.

In 2016, Stickyeyes, a UK-based SEO company, performed an experiment to find if brand awareness had any impact on organic search rankings. While they abstained from stating that brand awareness boosts organic search rankings, they confirmed that there is a correlation between strong brands and search performance. 

In June 2017, SEMrush published a report that perused over 600 keywords to shed light on what actually impacts search results. It was interesting to note that the number one ranking factor was direct traffic to a website — direct traffic usually correlates with brand recognition as these people are already aware of your website.

2. Social Media Links & SEO

Because a great deal of social media consists of links to external sites, it’s worth asking whether those links contribute to the ranking power of the pages to which they link.

The fundamental principle for answering this is also found in the same Cutts video.

Cutts stated that Google treats social media sites the same as any other sites on the web. That means the same rules apply for links from social media sites as for any other site.

That’s where the conversation stopped. Since 2014, Google has publicly denied that social has any direct affect on rankings.

But now it’s 2018. A lot has changed over the past four years. One noteworthy shift is that social networks started appearing in search engines at a much larger scale.


3– Images Still Act As One Of Your Strongest SEO Techniques

Social media posts without images are destined to be less successful than posts with images.

The fact is that images draw people’s attention. Just be careful to ensure that your image directly relates to the text on your social media post, especially if you are looking for people to visit your website and convert (buy/subscribe). Some people may click your link based on the image without ever looking at the text you added to your social media post.

Be aware of this if you are trying to draw people into your website to sell to them. You don’t want to set up expectations that are inconsistent with your landing page. This will dramatically increase your page bounce rates.

So here you go, here are some good reasons even though social media won’t get you to page one tomorrow, it’s still beneficial. Feel free to contact us if you have any questions.




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